So you want to work with us?

Social Media & Ads Copywriter

Location: Somerset West (In-office, Full-time)

Experience Level: Mid-level (3+ years)

Languages: English & Afrikaans proficiency required

Remuneration: Competitive, market-related salary (based on experience)

About us:

We’re a creative digital marketing agency in Somerset West offering end-to-end brand solutions - from photography and video production to social media management, design, digital advertising, and copywriting. We’re a small but driven team of creatives who are obsessed with visual excellence, strategic storytelling, and performance-driven content.

If you're a copywriter who can marry creativity with conversion, and strategy with storytelling, we’d love to hear from you.

The Role:

We’re on the hunt for a creative copywriter who can capture attention with scroll-stopping content and knows how to optimise for SEO. Our ideal candidate will be highly skilled in writing for social media, digital ads, video, blog posts, website copy, email marketing, and design overlays, adapting easily to each client’s unique brand voice. This role offers the opportunity to work directly with our Creative Director and a talented team of creatives to deliver engaging, impactful, and on-brand copy across platforms.

If you’re someone who’s passionate about crafting compelling narratives that resonate, inspire, and convert - and if our team sounds like the right fit - apply to join us!

Key Responsibilities

  • Content strategising in collaboration with the Social Media Manager

  • Write sharp, scroll-stopping copy for:

    • Organic social content (Instagram, Facebook, LinkedIn)

    • Paid campaigns (Meta, Google, LinkedIn)

    • Website and landing page copy

    • Email marketing campaigns and newsletters

    • Blog articles (including research)

    • Video scripts, overlays, and subtitles (EN & AFR translations)

  • Ensure the copy aligns with each client’s brand tone, voice, and target audience

  • Collaborate with designers and strategists to ensure cohesioin between visual and written content

  • Apply keyword strategies and on-page SEO principles where relevant

  • Use tools like WordPress, Yoast/Rank Math, and AI tools (ChatGPT/Jasper) to enhance efficiency

  • Interpret analytics and performance data to improve content strategies and drive results

Our ideal hire will:

  • 3+ years of professional experience in a copywriting and/or content creation role

  • A degree in journalism, marketing, communication, or a related field

  • Strong ability to shift tone, adapt brand voices, and write across various formats

  • Deep understanding of the difference between engagement copy, conversion copy, and awareness copy, and how to write for each

  • Native-level English and Afrikaans writing proficiency

  • A sharp eye for detail, grammar, and structure

  • Basic familiarity with SEO, digital strategy, and content formats for various platforms

  • Solid understanding of how platform trends and algorithms impact performance

Requirements:

A Degree in a related field, and at least three years of experience.

Applicants must live in Somerset West or near (Helderberg: Strand, Gordon’s Bay, Stellenbosch) and be able to work from our office.

Soft Skills That Matter:

  • Proactive, curious, and eager to learn

  • Collaborative and open to feedback

  • Able to manage multiple deadlines

  • Self-motivated with strong time management

  • Adaptable to a fast-paced creative environment

  • Strong communicator (written & verbal)

Bonus Points For:

  • Experience working in an agency or multi-brand environment

  • Confidence using CMS platforms and publishing tools

  • Ability to both write and interpret creative briefings, and think strategically

  • Interest in data-driven content iteration and A/B testing

  • Spotting the spelling mistake on this page and including it in your ‘Tell us more about yourself’ answer

Please Note:  APPLICANTS MUST LIVE IN OR CLOSE TO SOMERSET WEST AND BE WILLING TO TRAVEL.